Smartphone Enabled Telematics Market for Automotive — Concern of Society for Safety Rising Demands

Telematics is a broad term used for monitoring automobiles by using different devices and systems. Smartphone-enabled telematics is monitoring of vehicles on a cellular phone by using different applications. Moreover, tracking devices are installed in the vehicle, which provide the actual position and related data to the connected device.
The global market for smartphone-enabled telematics is expanding at a significant pace and is likely to expand at remarkable pace during the forecast period. Expansion of the market for logistics and car rental is a key driver of the smartphone enabled telematics market for automotive. Rising concern of society for safety and stringent timeline for goods delivery to maintain balance between demand and supply encourages people to adopt telematics.
High dependence of the current generation on smartphones and easy accessibility is anticipated to be a major factor fuelling the expansion of the smartphone enabled telematics market. Furthermore, development of autonomous vehicles is likely to boost the smartphone-enabled telematics market during the forecast period, as the vehicle could be not only be monitored but also controlled by digital commands sent via the smartphone. Management of large fleets is difficult through smartphone applications, which is anticipated to hamper the market.
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Based on application, car rental and ride sharing segments are likely to account for a key share of the smartphone enabled telematics market owing to expansion of cab services and car rental services market.
Moreover, all cab service providing companies and car rental companies monitor their vehicles through telematics systems, in order to manage large fleets most companies prefer computers overs smartphones; however, customers can utilize the smartphone applications to monitor or locate the same vehicle.
Key global players operating in the smartphone enabled telematics market are Agero, Inc., Airbiquity Inc., Omnitracs, Trimble Inc., and Verizon.

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