Underwater Camera Market - Adventure Tourism Poised to Augment Demand

An underwater camera is the one which is capable of operating underwater. It can be used for capturing underwater life, ship wrecks, corals, and sponges among others especially while scuba diving. Underwater cameras are also used for research and surveillance purposes. Underwater cameras have advanced sensors so that they can capture good quality images underwater where light becomes scarce.

Additionally, they sport a robust design which includes the camera being shockproof and freeze proof. According to the research report, the global underwater camera market is likely to be worth US$8946.1 mn by the end of 2025 as compared to US$2109.9 mn in 2015. During the forecast period of 2017 and 2025, the global market is expected to surge at a CAGR of 15.63%.

By sales channel, the underwater camera market is segmented into online and offline. The online segment is expected to grow at a faster CAGR of 16.84% over the forecast period. This growth is owing to the increasing internet penetration and willingness of the people to buy products online by getting the best deal of the product. Also, many manufacturers are launching their products online and organizing various photography competitions online in a bid to target and attract potential customers which will result in increased sales of their products. The offline segment is expected to hold a major revenue share of 88.02% in 2016.
This is owing to the fact that a majority of the population still rely on brick and mortar stores to buy their products where the consumers get to see and feel the products and also explore a broad range of products that are kept on display. This helps them in making better purchase decisions without having to wait for the delivery of the product unlike the online channels.
Adventure tourism coupled with social media platforms has gained popularity in Asia Pacific, largely due to the presence of young population which is tech savvy and keen to upgrade their existing electronic goods products. Also, the increasing disposable income of the individuals is driving the growth of the underwater camera market. An increasing number of population is eager to spend on adventure trips and dedicated cameras which can capture underwater experiences.

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