Cloud Broadcasting Solutions Market - Industry Analysis And Detailed Profiles Of Top Industry Players

Cloud broadcasting is a cloud based content delivery model in which Over the Top (OTT) television services are distributed through a cloud platform. With the globalization of the broadcast industry, content broadcasting has become more expensive and complex over time. Broadcasting companies use globally distributed teams and content including animation, graphics, video, and audio to serve geographically diversified viewers.


But larger the audience, the more difficult it is for broadcasting services providers to manage the global operations cost effectively. Further, traditional broadcasting channels such as optical fiber and satellite are extremely expensive options. Nonetheless, proliferation of internet has made it possible to deliver required content on various platforms including OTT, DTH (Direct to Home), VOD (Video on Demand), IPTV (Internet Protocol television), and mobile.

Factors such as significant adoption of cloud computing and proliferation of various handheld portable devices are expected to drive the expansion of the cloud broadcasting solutions market during the forecast period. Cloud computing is a method of delivering IT (Information Technology) services through internet connected remote servers rather than local, on-premise servers. The last few years have witnessed huge adoption of cloud computing led by cloud infrastructure providers such as Microsoft Azure and Amazon Web Services (AWS).

Various benefits offered by cloud infrastructure has led to the growing adoption of cloud computing in television broadcasting industry. Some of the benefits provided by cloud computing includes lower capital investments, and service availability and accessibility from any device, any time.

On-demand video service providers are competing to provide better customer experience by providing 4K, HD, and UHD standard video formats. Further, strong wireless internet connectivity and availability of online streaming service providers such as iflix and Netflix have increased video consumption on portable devices. 

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