Artificial Intelligence in Marketing Market — Significant Improvement in Machine Learning Algorithms Drives Growth

Artificial intelligence (AI) is the ability to process information in a way similar to the thought process of humans in learning, decision making, and problem solving. Enterprises are now identifying the value associated with integrating AI into their business processes. AI can be helpful to companies in a large number of ways that changes the technique in which these companies engage with customers, innovate & communicate their processes, and evaluate the sales process.

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Development in advanced algorithms allows companies to experiment with AI technology to provide high computational capabilities in the massive volume of data generated. AI uses techniques such as natural language processing, machine learning, adaptive learning, deep learning, and computer vision to analyze enterprise data and provide detailed insights which helps in making informed decisions for enhanced management of the enterprise.

Predictive analytics offered by artificial intelligence help marketing enterprises in customer acquisition and lead generation. Using AI, marketers can also benefit from advertising optimization techniques such as media content placement, and advertisement and campaign optimization based on usage pattern and customer behavioral.

With the use of AI-based virtual assistance such as digital assistance, chatbots, and recommendation engines, marketing enterprises can manage customer relationships better, and help in understanding customer’s preference which improves the overall experience. Growing demand for digital assistance is projected to drive the growth of AI in marketing.

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