Visible Light Communication Market — Rising Applications of Indoor Location-based Services Propels Growth

The growing number of Internet users and increasing demand for communication technology have collectively resulted in an increased demand for visible light communication (VLC) solutions. The fact that the maximum wireless traffic emerges indoors that are also well illuminated has significantly augmented the application of visible light communication in retail indoor positioning.

The demand from retailers to improve the shopping experience of retail consumers by notifying them about product offers while shopping requires a technology such as VLC to deliver accurate and quick results. Thus, in the coming years, VLC is expected to compete with technologies such as Wi-Fi and Bluetooth to help retailers increase footfalls by challenging the emergence of e-commerce.

According to Transparency Market Research, the global VLC market is anticipated to represent an opportunity worth US$113.27 bn by 2022 as it rises from US$267.6 mn in 2014. During the forecast period of 2015 and 2022, the global visible light communication market is anticipated to expand at a CAGR of 109.2%.

This market is also expected to receive a substantial boost from the ongoing research and development and the large amounts of funding received for the same. The biggest advantage of VLC technologies is that they enable extensive energy savings as they operate through indoor lights, thus negating the need for extra energy for information transmission.

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The overall visible light communication market is still in its nascent stage. However, it has achieved remarkable progress in the region of North America. The presence of leading players that are aggressively developing and promoting upgraded services in the region have been  helping n the overall market. The ongoing product innovation, acquisitions, and partnerships have also gone a long way in establishing this market across North America.

The trend of lighting companies acquiring or teaming up with VLC start-ups is also anticipated boost the overall adoption of VLC. Analysts predict that the North America visible light communication market will be worth US$47.88 bn by 2022 as it expands at very high CAGR of 108.65% from 2015 to 2022. 

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