POP display Market — High Demand for Processed Food Items in Emerging Economies Boost Growth

The global POP display market has witnessed impressive growth in the past decade due to changing lifestyle of consumers, across the world. This has resulted in a major shift in consumer preference, which has affected the global POP display market in a positive way. Growing budget of brand owners toward promotion and marketing of their newly launched products has paved the way for emergence of retail merchandising solution. The global POP display market was valued at US$9.87 bn in 2016 and is projected to increase at a CAGR of 5.6% during forecast period 2017-2025 to reach a valuation of US$ 16 bn by 2025.
Many food service brands prefer POP display for promotion as this POP displays provide high brand visibility. POP display market manufacturers are mainly emphasizing on expanding footprint through mergers and acquisitions, thereby enhancing their product portfolio. Brand owners preferences regarding POP display are also expected to be driven by the type of product to be mounted on this displays. POP displays is considered more convenient by consumers, as it draws the attention of the end users towards particular brands or special offers and advantages of the product.
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A number of other factors are expected to drive the POP display market. The report identifies factors such as as effective communication through POP displays, conveying precise information about the product innovations, constantly being in vision, uniqueness from the competitors, and visual merchandising as important factors responsible for market growth. Fast growth in organized retail sector, especially in emerging economies is expected to fuel the growth of the POP display market. 
In addition, POP display being easily recyclable and are thus more preferred by vendors than alternate other merchandising solutions. Despite the positive outlook, there are a number of other factors that might hamper the growth of the market, which includes limited reach, unclear message communication, product orientation, consumer perceptions, and shoppers discount preferences over latest innovations, etc

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