Quick Service Restaurant IT Market — Rapidly Growing Dynamic Markets

The increasing competition and adoption of new technological solutions such data analytics (in front and backend operation) and mobile devices is expected to drive the growth of the U.S. quick service restaurant (QSR) IT market in near future. QSRs are expected to heavily invest in software based solution in order to increase customer footprint and thereby drive sales revenue. Many QSRs are expected to replace their older kiosk and signage solutions which would drive the market growth in the hardware segment.
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With a continuous rise in the numbers of quick service restaurants in the U.S., the competition has also soared. Hence, ways of delivering best-in-class services and meeting consumer expectations are being pursued. This has driven the increased adoption of digital channels for transacting in quick service restaurants in the past few years in the U.S. market. QSRs in the country are updating their internal systems to make meal orders and payments compatible with near field communication and mobile wallets. Contactless payment solutions, which can immensely help smoothen transactions, are increasingly being tested by payment solution providers for creating quick payment options.
In the next few years, the rising number of smartphones users in the country is expected to make smartphones the central point of contact with consumers for the QSR industry. Thus solutions enabling purchasing, ordering, and payment using smartphones will be the most promising revenue generators.
The presence of a large number of software companies offering distinguished services to the quick service restaurant (QSR) industry in the U.S. has made the U.S. QSR IT market highly competitive, reports Transparency Market Research (TMR) in a recent report. The top five vendors in the market collectively accounted for a mere 25% in the overall market in 2015. To gain an edge, IT services and solutions providers for the QSR industry in the U.S. are continuously innovating and developing products capable of reducing turnaround times of services.

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