Language Localization Market — Adds New Dimension to Innovations

Language localization is the process of adapting content localization products, services, and applications for regional or local consumption. Language localization is not just language translation. Language localization considers cultural differences, traditions, market trends, modern slang, and sense of humor and accordingly localizes the content to appeal to the customer’s cultural preferences in their own target language.

The language localization market is reshaping the whole digital and offline content creation industry. In the current market, language services have seen growth of 5% over the last 2016. Among language services, language translation has gained significant traction since the last few years. The localization industry grabbed the fourth place and is one of the fastest growing industries in the U.S. Across the world, due to globalization, companies are localizing their websites and apps or any content to cater to new territories.

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The major factor which is driving the language localization market is remarkable demand for multilingual content. In the near future, the need to localize and translate digital content is expected to expand exponentially, thus driving the global market. Moreover, improvement of automated interpreting technology will create demand traction for language localization technologies and the trend is anticipated to boost the market globally.

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The global language localization market can be classified in terms of component, application, and services. In terms of component, the market is segmented into hardware and software services. The hardware segment includes handheld/portable and fixed devices. Software segment of the market is further categorized by deployment. 

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